YANGON (March 10, 2014) – Jacob Mathew, executive editor and publisher of the Malayala Manorama newspaper in India, discussed media trends, strategies and freedoms in the digital age in a luncheon address today at the East-West Center International Media Conference in Yangon, Myanmar.
With a 125-year history of publication, Malayala Manorama has a circulation of 2.2 million, reflecting a trend of healthy news consumership in Asia, he said, noting that 27 out of 47 Asian countries have at least a 90 percent literacy rate, and the populations of six of those countries are expected to double in the next 30 years.
Mathew said the challenge newspapers face is still how to make content more engrossing for the reader. “Unique, credible content will always be the winner,” he said.
He noted that publishers must also learn how to use social media to attract more attention and elicit reader response. With the influx of digital media, readers devote less of their time to reading print content, Mathew said.